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Custom formulations, product matching and exclusivity

When a custom formula makes sense and what the minimum is.

Written by Nick Lewis
Standard formulations from 50 units per product, or custom formulations from 1,000 litres per product with exclusivity available. Next step: Order samples in the customer portal.

Our standard white-label formulations are proven, tested and available from 50 units per product. Most brands start with these.

Custom formulations

  • Changes to a formula, such as concentration, viscosity, a non-standard fragrance or a matched colour, need a minimum of 1,000 litres per product.

  • We can benchmark against a product you already sell or use and aim to match or beat its performance.

  • Development and sample approval come before production, so allow extra time. Our team confirms the plan and any costs in writing.

  • Exclusivity is available for formulas developed specifically for you. Standard formulations are not exclusive, but your brand, labels and positioning are your own.

Read more about how we formulate.

Your next step: Test our standard range first by ordering samples. If you need a custom formula for 1,000 litres or more, ask to speak to our team.


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